E Marketing Essay

Background of the Study Marketing plays a vital role in economic growth in the present global world. It ensures the planned economic growth in the developing economy where the scarcity of goods, services, ideas and excessive unemployment, thereby marketing efforts are needed for mobilization of economic resources for additional production of ideas, goods and services resulting in greater employment. Marketing stimulates the aggregate demand thereby enlarges the size of market. Marketing in basic industries, agriculture, mining and plantation industries helps in distribution of output without which there is no possibility of mobilization of goods and services which is the key point for economic growth. These industries are the back bone of economic growth. It also accelerates the process of monetizing the economy which in turn facilitates the transfer of investible resources. It helps in discovery of entrepreneurial talent. Intermediate industrial goods and Semi-industrial products etc. ssentially marketed for industrial purpose in order to develop the industrial sector with a view to economic growth. Today the trend of ICT development is gaining larger influence over countries’ development and growth. It would not be surprising to see the elements that evolved from the developments of ICT (such as e-commerce, e-marketing, e-business, and e-learning) have increasingly provided support toward enhancing countries’ growth and development, especia lly in highly sophisticated abstract. As the trend of ICT development is gaining larger influence over countries’ development and growth, e-commerce plays an important role in enhancing the growth of several developed and developing economies over the 21st century. This chapter aims to build the analytical base to support the importance of the development of e-commerce by investigating the role and contribution of e-commerce to economic growth and development. The chapter first investigates past contributions of e-commerce to economic growth in developed countries. Second, past research findings and frameworks are utilized to investigate the contribution of e-commerce toward economic growth, focusing on the case of e-commerce in Tanzania. The study found that e-commerce plays an important role in enhancing the economic growth of Tanzania. Two important findings supported the growth of e-commerce. First is the increase in sales generated by the use of e-commerce. Second, e-commerce induces the productivity development of firms through higher competition and innovation. E-Commerce Contribution to Economic Growth: The Case of Tanzania industries. The introduction of e-commerce and e-business seems to create a tremendous contribution to the growth of many developed nations and is continuing its increasing impact on the developments of many developing economies over the 21st century. Some recent literature pointed out the increasing contribution of e-commerce toward economic development in several developed countries such as the United States, Canada, Australia, and the United Kingdom (Adam, Mulye,Deans &Palihawadana,2002).

Identify & evaluate marketing opportunities Essay

Introduction Business can be a profit or a loss it depends on marketing plan. So before starting a business everyone should think about market of that product. Good and planned marketing can be profitable for business. Market research is very important for market planing. Market research is based on geographical area. Target market is based on type of product some vegetarian people don†t like the product that cooked in non-vegetarian food kitchen. Company†s internal and external environment plays an important role in success of business if it is good then the business can be more successful then competitors but the competitor†s strengths can not be avoided in  business. SWOT plays an important role in business so everyone should be careful about there strengths, weaknesses, opportunities and threats. Product PIZZA HUT have a good market. This may have to do with the fact there is not just one Pizza, but there are a lot of different kinds of toppings and even styles for its base, thus being international diverse and delicious for all kind of different taste-buds from all over the world. Pizza hut take great pride and care to provide you with the best food and experience in the pizza business by only using the freshest of ingredients when making your pizza. Eating sensibly, combined with appropriate exercise, is the best solution for a balanced lifestyle. Pizza can be a part of a well-balanced meal. Ingredients in our pizzas include protein, complex carbohydrates, Vitamin A and calcium. And, depending on the toppings you choose, our pizzas have items from all of the four major food groups – meat, dairy products, fruits and vegetables, and grains! So take a closer look within our menu for suggestions when counting kilojoules and fat grams. TARGET MARKET – Customers of pizza are the people who interests to buy the pizza. Customers in the area people of houses, shops and other people who drive through the road. All ages of people are the customers of pizza. But some vegetarian people don’t want to eat in that type shops where everything means all veg and non-veg is cooking at same place so they might hesitate to go and eat pizzas. In market research we should think about this categories. For kids the chocolates and cold drinks are available there. Pizza delivers deliver pizza in houses. With survey it can be found what customers usually wants to get the pizza at home delivery. There are all ages off people living there and with monkey survey we can find rich people with better pizza demand and middle class people with normal quality pizza demands. According to customers’ needs make all types of pizzas? Expensive pizza for rich people for rich people with expensive ingredients and normal pizzas are available at reasonable price. All ages of people are the customers of pizza. For kids the chocolate and cold drinks can sell there. There is website on Internet of pizza shop; by visiting that  everyone can come to know about the menu and service provided. business cards and pamphlets can distribute in food shops so people can see and come to pizza shop. Distributing of pamphlets in houses letter boxes is also a good idea to attract the customers to attract the children we offer chocolates and cold drinks in our shop. fresh quality ingredients for pizzas and choose good recopies to cook the pizzas. Geographical Area- parramata to Sydney Market research for pizza shop For market research we search on abs Dandenong because if the pizza shop on heathen road it is in between Dandenong and noble park so in 2006 the population of Dandenong can be find 130751 in which different ages people are living in this area most of them likes non-vegetarian pizzas. With the market research we can find that there are those people whom we are going to market are the people with families with children 30 and some with no children registered marriage 1433 total 1504, step family with no children registered marriage 67 total 94. around 1682 families blending are our customers. If we see the income of these families –couple with no children have total around -1320, couple with children -1682, one parent family -890, other family have -119, total have- 4011 and they can spend a good amount on pizza. In these families people aged 12 to 50 likes to eat pizzas. With monkey survey we found that those family people and people aged 12 to 50 likes all types of pizzas some people likes vegetarian but many people likes non-vegetarian and species pizzas and most of them likes to home delivery so this is the good market that we select for our business. For children we sell chocolates, cokes, coffee, other desserts that can attract more people. Marketing promotion special offer buy 1 get 1 free By offering one pizza free with one in starting can attract more customers than other shops. By attracting more customers in starting can help to run the business successfully. According to customers’ needs all types of pizzas  are there. Expensive pizza for rich people for rich people with expensive ingredients and normal pizzas are available at reasonable price. All ages of people are the customers of pizza. For kids the chocolate and cold drinks are available there. Company’s micro-environment Company†s microenviornment includes internal enviornment+external enviornment that includes suppliers, stakeholders,distributers, customers, competetors, competetions, rules, techonology used for marketing of product. company†s internal enviornment can be changed according to needs of business. Internal enviornment which includes staff, suppliers, price etc should be appropriate according to needs. Good training should be given to staff. Supplier with good service and price should be reasonable. company†s external enviornment like government rules, natural enviornment, competetiors, competetion can†t be changed. So every businesman should be very careful about this. Competitors Today there is a great competition in food industry there are many restaurants, grocery shops, cafe, pizza shops, vegetable shops, shops of fries and chips and other food in the food market which have a great competition in each other. Pizza hut is one of them it is necessary choose better qualities and fresh ingredients to make good products and attract more customers. Pizza shop should have good quality pizzas delicious recipes, good taste, fresh ingredients, nice pizzas, people can taste once and come again and again. competitor of a pizza shop there is opposite the market that is an old shop but this is the modern one with modern facilities. Quality pizzas at affordable price and offering other products like chocolate, cold drinks etc. that attracts more customers. Other competitors are like Hungry jacks, Mac Donald, Lord of fries may attract customers but our pizza shop is away from the market in geographical location can attract all the customers near to us. On the other hand crispy pizzas and home delivery will attract all the customers.Today there is a great compilation in food industry there are many restaurants, grocery  shops, cafes, pizza shops, vegetable shops, shops of fries and chips and other foods in the food market which have a great competition in each other. Our pizza hut is one of them we choose better qualities and fresh ingredients to make our products and attract more customers. In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn’t necessarily want pizza. SWOT- Strengths- Pizza dough is made fresh daily according to an old recipe from natural ingredients, so people can be assured the best and freshest pizzas every time, they’ll find dough is crispy on the outside and fluffy on the inside , use the finest Australian fresh produce and hand cut our fresh capsicums and onions daily. Delivery is daily from 12.30pm – 10.30pm and only costs $2, delivery time can vary between 30-60minutes. Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Pizza Hut is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. Weaknesses There is a lack of an organic pizzas, which will limit the target market. The shortage of parking can be a problem for a pizza hut that effect on customer attraction. It is hard to find the trained staff for a pizza and it costs a lot to train staff and consume more time. Opportunities Pizza Hut can introduce new Pizzas with different crust sizes and flavors. This may attract new customers with new tastes and this may increase their sales. New market can be explored and new opportunities can be gain. Pizza  can come with new product considering the eastern taste. Threats New entrance of domino’s pizza in the Dandenong market can effect the business but new ideas is our strength. The other local restaurants can affect the market by providing pizza at low price. 1) Marketing mix.. 2)  Elements of the marketing mix are often referred to as the â€Å"Four P’s†, a phrase Product differentiation is required and is one of the strategies to differentiate a product from its competitors. Price The price is the amount a customer pays for the product. The business may increase or decrease the price of product if other stores have the same product. Place Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Promotion represents all of the communications that a marketeer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role. Conclusion Pizza hut is a good business with appropriate marketing planning. The marketing planning need good market research, planned target market, SWOT analysis, market mix etc. 3) Pizza hut is awesome because many people enjoy eating in this place. Pizza hut can be a family place or you can eat there alone. many varieties of pizza are best at pizza hut, They’ re hospitality  is awesome in pizza hut you can experience good food, great service! 4) For success in pizza business it is necessary to be careful about the weakness, competetior†s activities, customers†s choice and price. Australian Bureau of Statistics National Regional Profile: Greater Dandenong (C) (Local Government Area) POPULATION/PEOPLE ——————————————————————————————————————————— 2002 2003 2004 2005 2006 ———————————————————————————————————————————- POPULATION BY SEX – at 30 June Males no. 64 090 63 983 64 105 64 633 65 922 Females no. 64 086 63 998 64 042 64 197 64 829 Persons no. 128 176 127 981 128 147 128 830 130 751 POPULATION BY AGE GROUP – at 30 June Persons – 0 to 14 years % 18.8 18.7 18.6 18.5 18.7 Persons – 15 years to 24 years % 15.0 15.0 14.9 14.7 14.5 Persons – 25 years to 34 years % 15.2 15.1 15.1 15.1 15.1 Persons – 35 years to 44 years % 14.4 14.1 14.0 13.9 13.9 Persons – 45 years to 54 years % 13.7 13.6 13.5 13.5 13.4 Persons – 55 years to 64 years % 10.2 10.5 10.8 10.9 11.0 Persons – 65 years to 74 years % 7.3 7.3 7.3 7.2 7.1 Persons – 75 years to 84 years % 4.3 4.5 4.7 4.8 4.9 Persons – 85 years and over % 1.1 1.2 1.2 1.3 1.4 INDUSTRY ———————————————————————————————————————————– 2002 2003 2004 2005 2006 ———————————————————————————————————————————– BUILDING APPROVALS – year ended 30 June Private sector houses no. 221 261 413 578 410 Total dwelling units no. 395 377 642 738 615 Value of total residential building $m 55. 4 60.1 114.4 147.6 120.2 Value of total non-residential building $m 97.9 186.4 222.0 218.0 234.8 Value of total building $m 153.2 246.4 336.4 365.6 355.0 Number per 1,000 population Passenger vehicles no. 572 580 587 592 591 Campervans no. 1 1 1 1 1 Light commercial vehicles no. 69 71 72 74 75 Light rigid trucks no. 5 5 6 6 7 page 7 AGRICULTURAL COMMODITIES * – year ended 30 June Total area Area of holding 1 384.3 Cereals for grain 199.5 Vegetables for human consumption 137.7 Orchard trees (including nuts 1.2 All fruit (excluding grapes 1.2 Non-cereal broadacre crops 19.2.

CCEI1220P1 Essay Example | Topics and Well Written Essays - 500 words

CCEI1220P1 - Essay Example Also, it seemed that Mercy was not aware of what a majority of the gadgets were for as she, at times, innocently threw her toys against the wall, which is simply a way of seeing what would happen to them. She used to trace objects on the drawing paper and the teacher also encouraged her to come up with complete words using the sticky word papers. She also used to produce rhythms with her plastic guns just by shaking it. It was as if the guitar had some ball bearings in it, which produced the rhythm. She opted to play by herself a majority of times, but this was because the school environment was not similar to the home environment where she feels much safer. What Mercy did could be equated to what many other individuals did when they were once her age. She developed a sense of trust with individuals who were nice to her, including her teacher, as well as her classmates. The name of the child that I observed is called John. He is 4 years old and with my five minutes, three-day observation of the child, I saw that he was a very bright student who was eager to learn and discover new things. Some of the activities that the child was involved in was playing with Lego, toy cars and other toys such as dolls and action figures, drawings, solving puzzles with his classmates, sleeping, telling stories and singing dance songs together. John was overly involved with what was taking place around the classroom. All his activities were successful tackled. When John played with his toys, he had such a passion that made other students stop and observe him while playing. He tried to imitate actual situations that drivers get themselves into when veering traffic or trying to park at a parking fool of cars, which made his play so interesting. Also, he made sure that he solved a majority of the puzzles and the ones that were hard to him he sought assistance from his cl assmates and the teacher. John was also willing to work with his classmates to solve puzzles, create nice

METHODOLOGY Essay Example | Topics and Well Written Essays - 1500 words

METHODOLOGY - Essay Example Research Design A research design is critical in establishing the outlay upon which data analysis will occur. A research design aids in achievement of the research objectives through a purposeful articulation of the overall theme of the research (Katherine, 1998, p.2). In addition, the research design helps in explaining the reason for which a particular kind of data is necessary for the research (Kiecolt & & Nathan, 1985, p.6). The design helps in showing the intended use of the data in a way that seeks to attain the research objectives. The research design for this research seeks to marry the objectives of research with the practical possibilities that are achievable from our chosen method of data collection. This research makes use of both quantitative and qualitative secondary data to unravel elements in the data that reveal information consistent with our research aims. By a combination of authentic secondary data sources, our methodology will help use comprehensively fulfill th e intended research objectives. ... the secondary data used in this research are government records, industry data sources, non-governmental organizations, research institutions, journal publications, books, annual reports, magazines, and company data. Specifically, the research uses data touching on various aspects of shareholder rights in UK, US and China. Some of the data discussing shareholder issues include books on corporate governance discussing companies, and other sources exploring the place of shareholders. Information needed Secondary sources help in identifying related areas of research, which require further inquiry. In addition, secondary data sources outlining the legal frameworks upon which shareholders base their actions undergo careful analysis regard to each of the three countries under study. For the achievement of this purpose, sources of data from professional corporate regulatory bodies such as the ICSA and GAAP form a constituent part of the research framework. With the use of such sources of da ta, we can comprehend the legal groundwork on which shareholders can operate. In consideration of the research objective, which emphasizes the use of real life cases from companies from each of the three countries, three companies, one from each country goes under scrutiny for this analysis. The case studies help us to gain a more intimate understanding of shareholder behavior, and legal realities the shareholders face for each of the three countries. In particular, secondary data from three companies aid in achievement of this objective: Balfour Beatty Plc. of UK, KBR of the US, and CNOOC limited from China. For the research to display a more encompassing perspective on the issues under consideration, the research also enlists the use of company data and annual reports to identify details

Social Technology Essay Example | Topics and Well Written Essays - 750 words

Social Technology - Essay Example She later conceives this idea, perhaps that person view himself absent and hence never minding to talk his personal business in public. The attachment human kinds have with their electronic gadgets had â€Å"turned them cyborgs† (35-36), she writes. It has the ability to make us feel alone, secure and reminiscing about happy moments. It gives solace in the kindest ways human beings have never invented. â€Å"With it†, Sherry observes, referring to collections of his connectivity, â€Å"it is not just that I keep remembering people or I have more ideas†, I feel sociable, invisible. It’s like I’m naked without it. (35-36). People would always prefer to be connected to their â€Å"world† as it provides solace. There is no room for feeling unhappy about anything and have nostalgic feeling. We are always called to multitask with the invention of the new technology. Most people hardly get sleep or wake up in their right foot before being engaged with their gadgets. Sherry observes an interesting point, â€Å"I have discovered that informing myself about daily profession demands is not a healthy way to start or end my day, but state has been unhappily continuing† (36- 37). The connected world have provided so much solace to us such we are already entangled to it and despite persistent efforts to sway away from such behaviors, it is evidently hard to stop. It seems we have irreversibly changed to be robots. At adolescent stage, it is all about finding identity. Most of us at that stage hardly know what to settles on and the mind is always in constant struggle deliberating on matters of life. That the past, with the current trends in communication technology, young people find space that they cherish on being â€Å"online†. They find that desirable space that seems to bring one’s identity as Sherry notes, â€Å"connectivity has the potential to offer new dimension on identity, and particularly in adolescence, it brings the sense of free space

Cleaning and Maintenance of Capital Kitchen Equipment Assignment

Cleaning and Maintenance of Capital Kitchen Equipment - Assignment Example In our discussion, we shall consider dishwashers, ovens, refrigerators, ranges/cookers and ventilation equipment. We shall further look at how best we can maintain the equipment to ensure they retain quality. Imagine washing 1,000 dishes manually. A lot of time will be spent scrubbing the dishes, which leads to fatigue. You may have to employ the services of more than one person. You will need plenty of soap. If in a busy setting, such as hotels with a large turnover of the customers, it may end up being a major expense. Many people with such needs end up acquiring a dishwasher. Unlike manual cleaning, a one-time purchase makes the cleaning more efficient. A dishwasher is mechanical and cleans many dishes at once. It uses electric energy. It has rotating sprays of hot water that clean the oily and greasy dishes. Detergent and water is sprayed at first to clean them, after which it is drained and clean water sprayed to rinse them. A heating element in the washer is then used to dry th e dishes (Sforza, 2014). Ovens are heat-insulated machines that can achieve very high degrees of heat. They are used in both a domestic and a commercial and industrial setting. In a domestic setting, they are machines used for cooking. They can also be used to heat the house, bake and even dry some materials. In a commercial setting, ovens are used for large-scale baking, pottery, metalwork, amongst other activities involving a lot of heat but have to be customized for these duties (Sforza, 2014).

Management accounting Essay Example | Topics and Well Written Essays - 1500 words - 7

Management accounting - Essay Example This is a growing market as evident from the fact that  £ 85 billion is spent annually on UK tourism, especially London. About 50 % of this is by overseas visitors and the rest are by UK residents in day trips and staying away from home (UK-Culture, 2007). The book will be marketed to both the tourists and business visitors alike, as business tourism is also becoming increasingly common. In 2005, business tourism accounted to about 8 million visits to London (UK-Culture, 2007). The shareholders of the company will invest  £ 5,000 for the company. Another  £ 30,000 will be taken as a long term loan from the family with instalment payments starting from the third year with a standard rate of 0 % and in a period of 9 years. A loan of  £ 25,000 from NatWest bank will be availed at an interest rate of 6.4 % APR. The estimated sales for the initial year of operations are about 6,173 units. This amounts to an average sale of 515 units per month in the first year. The tourist industry in London is always active and the company estimates to sell all of the 515 units produced in the month irrespective of the season. The sales volume is presented in Appendix 2. The cash for the sales made in the month are collected within the end of the month (i.e., within a maximum period of 30 days). This way, the company will be able to maintain effective liquidity. The suppliers will be paid in two instalments, 50 % on purchase date and the remaining 50 % after 30 days. The books will be made based on a just in time strategy, thus reducing the inventory to zero. This will enable the company to effectively safe on storage costs as well. A total of 6,173 units will be sold in the first year and there will not be any closing stock in the monthly budget, as all the 525 units manufactured in the month will be sold. The initial inventory will be zero at start

Problems of Inside Trading Essay Example | Topics and Well Written Essays - 750 words

Problems of Inside Trading - Essay Example Also, their firms as well as those people who have invested in them heavily risk suffering financial ruin. Despite this issue, a number of people raise doubts based on their understanding of insider trading. These doubts usually prompt concern regarding the justice that surrounds the persecution of insider trading as well as the harsh moral judgments that people make regarding insider traders. These doubts prevail while trying to identify the moral wrong that prevails in the case of insider trading (Cohen, 2011). This paper will lay emphasis on the moral problems that are affiliated with insider trading and their influence in stock trading. An argument from the harmful side of insider trading maintains that it is wrong because it causes social harm. In this case, causing harm implies leading to failure to realize optimal social good or social welfare. In the case of a securities exchange, the losers and winners are those people who get bad prices and those who get good prices. When other things are held to be equal, the person who has the best information about what is being sold and bought is in a better position to find appropriate bargains that can allow him to get the best price (Shaub, 2011). While competing against corporate insiders who are in possession of superior information, a person increases the risk of losing. Most ordinary traders usually trade alongside insiders, and thus insider trading later undermines the confidence in the securities market, and thereby deterring investments. This incidence later raises the price that a firm is supposed to pay so as to raise capital and also hinders the economic growth of a society and development of a firm (Strudler, 2009). Most societies have moral reasons to protect themselves from being subjected to this form of economic harm, and the laws that prohibit insider trading provide appropriate protection. In this

International Market Expansion Essay Example | Topics and Well Written Essays - 1500 words - 2

International Market Expansion - Essay Example per prevailing accounting standards, all firms must translate their foreign currency exposures in local currency in order to represent them on their balance sheets. This exposure normally arises when a parent company needs to convert the liabilities/assets of its subsidiary in its balance sheet. The risk arising as a result of this translation is termed as translation exposure. (Wang, 2009) It actually measures the sensitivity when the assets or liabilities of Citibank are actually liquidated due to fluctuations in currency exchange rate. Transaction risk and exposure arises when they are liquidated and hence may gain or lose value in the process of conversion. It is critical to note that transaction exposure do not create any impact on the cash flows of the firm whereas transaction exposure does have an impact on the cash flows of the firm. International firms therefore have to consider this aspect into account also. Translation exposure often arises due to recording of items on the balance sheet therefore Citibank can engage into standards balance sheet hedge in order to safeguard themselves against any changes in the values. Transaction exposure can also be managed by entering into foreign exchange derivatives. Citibank can actually manage its transaction exposure by entering into forward and future exchange rates with counterparties. Foreign currency swaps as well as other more sophisticated instruments may also be used to manage transaction risk. More specifically, Citibank however, need to define risk limits against each currency besides forming policy regarding counterparties. This will actually allow Citi Group to manage counterparty risk associated with the parties with whom it actually enters into foreign currency transactions. (Riad A. Ajami & Goddard, 2006) 1. International banks tend to facilitate international trade and to ensure the movement of goods and services across political borders. International banks though not deal in goods but provide

Steve Wozniak (Co-Fonder of Apple) Essay Example | Topics and Well Written Essays - 1250 words - 1

Steve Wozniak (Co-Fonder of Apple) - Essay Example Wozniak’s father played an important role in his early life to help him gain an interest in electronics. He used to get his son electronic equipments so that he could learn on his own. He gifted Wozniak a radio kit at the age of seven and a heavy electronics kit the next year. Wozniak used to experiment on the equipments and learnt from those experiences. He used to buy pieces from the market and tried making his own electronic accessories. Every time he succeeded in making one, he would try again to make it but with the use of fewer accessories. The books never really appealed to him but still he was well ahead of his classmates and was able to build a computer in his 6th grade that could play tic-tac toe. When he turned fourteen, he made a fully fledged computing device which could do binary additions and subtractions, for which he also received an award. In his own words, "It was all self-done; I didn't ever take a course, didn't ever buy a book on how to do it. Just pieced it together in my own head."(Wozniak & Smith, 2006) By the time he was enrolled in college he was expert enough to design and build functional computers. One of his early inventions was the ‘blue box’ which he created to make long distance phone calls for free. Although this was illegal, it showed Wozniak’s talent in the use of electronic circuitry. He applied to Caltech University for higher education but his application was rejected. He joined the University of Colorado in the year 1968 to pursue engineering major but transferred to the University of Berkeley for his sophomore year. The theoretical study in his university courses never really appealed to him. He was more interested in the practical work and that is why he decided to drop out of university after his junior year (Cantlay). In 1975 the only concept of personal computers was that they were available in kit form and had to be properly assembled in a big box which contained a lot of switches and wir es. The first ever personal computer kit commercially available was known as the Altair 8800 which could only do limited tasks even after being properly assembled. The amount of work required was tedious and did not always end in the correct way. Wozniak decided to build a personal computer for himself because he was unable to afford an Altair 8800. His idea behind a personal computer was that it should be user-friendly and could do more tasks like calculation and load video games. Steve Jobs and Steve Wozniak were intent on taking the personal computers to general public. They founded the apple Company and decided to promote their first product under its name. Wozniak pioneered the company’s first personal computer device and named it Apple I. The Apple Company brought about a major breakthrough in the computer industry by making the personal computers available to millions of people worldwide. The computers that were previously available in the market were not user friendly and mostly had to be bought in different parts and assembled at home. Wozniak was thinking ahead of the time and he planned on building computers that could also have a video display. The big companies like Hewlett Packard and IBM was skeptic on the idea of using microprocessors for computers and the prospect of success did not seem very bright for Job and Wozniak’s newfound Company. (Kendall, 2000).  Wozniak and Jobs sold off some of their personal belongings in order to pool in money for the equipments needed to build the computer. The first Apple I was built in a garage

Police Application Process Essay Example for Free

Police Application Process Essay The different steps in a typical police application process include the following: A written test. There are two written tests in the selection process: The first test is the Alberta Communication Test (ACT) and The Alberta Physical Readiness Evaluation for Police (A-PREP). There is a Screening Interview were the applicants is contacted by a File Manager to arrange a one-on-one interview. The purpose of this interview is to discuss and outline expectations of the selection process. Following the screening interview there is a panel interview, which involves three members of the Service (Recruiting Unit File Manager and two others selected from other areas) they will ask general questions related to the applicants application. Something that every police service uses is the Polygraph Examination. The polygraph is were many applicants have failed and have been asked to leave. The polygraph exam is a test that examines the applicant’s honesty, integrity and suitability for employment, A Psychological Assessment follows which will assist in determining suitability for employment as a police officer. Look more:Â  google recruitment process essay A Security Background Investigation is completed to examine the applicant’s previous record, This may include: A Employment and character reference check and a Credit check. The Selection Committee consists of Senior Officers (three Inspectors and the Chief Human Resources Officer) . The Applicant files are presented to the committee for review and consideration. The Applicant does not attend this stage of the process. The committee selects the most suitable and best-qualified applicants. Following the selection committees decisions there is a final step, which is the Occupational Medical Exam. This is a medical exam conducted by the occupational health provided for the city that the applicant is applying in. I believe the Physical Readiness Evaluation would be the most difficult because someone who may not be physically fit probably wouldn’t be able to complete the A-PREP. Due to the number of different challenges the individual would have to be physically fit.

The Abortion Debate Essay Example for Free

The Abortion Debate Essay The history of the abortion debate has continued for decades. In today’s society the topic is very demanding and controversial. Prolifer’s as the name proceeds, frame the debate as the right to life for the baby. Individuals who are for Pro-choice may or may not address whether the fetus is in fact a life, and frame the debate in terms of woman having the right to choose what’s best for their bodies without worrying about the government getting involved. In the following paper I will illustrate and discuss the following questions. 1.My personal opinion on the debate 2.The impact of the infamous Roe vs. Wade case 3.A firsthand view of the after effects for those who choose abortion. Abortion is defined as the Termination of pregnancy, and expulsion of an embryo or of a fetus that is incapable of survival. Abortion challenges a variety of external and moral issues. Much of the debate over abortion tends to place emphasis on the issue of rights – specifically whether a woman’s rights to an abortion outweigh a fetus’s rights to life. Whether she is pro-life or pro-choice both sides rely heavily on legal, scientific, and human right arguments to support their arguments. Growing up I was against abortion. I completely condemned it, when you live in a two –parent church going home the Ten Commandments seem to become apart of your everyday life. I would soon find out that judging individuals for the choices they make would come back to hunt me. It is necessary for you to look at the pros and con’s of both a pro-lifer’s stand point and a pro- choicer’s stand point. It has been a proven fact that while, most individuals that oppose abortion, they would do very differently if put in an uncompromising situation. For example let’s take the individuals who stand in front of abortion clinics and rant about the individuals going into the clinics. While taking a journalism class in my last year of high school, my assignment was to get the viewpoint of someone who opposed abortion and why. I traveled to Gainesville, Fla and was blessed to get the chance to speak to Amanda Givens. Amanda was an activist for an organization that’s mission was to deter individuals from having abortions. Amanda was very strong minded on the opinion and during the interview she would take the time to chant out things such as â€Å" Murder† â€Å" Low Life† and the infamous â€Å" Your going to burn in hell â€Å" quote. As I took in a deep breath Amanda advised me that life began at conception and these individuals were cold hearted murders, she even asked me to take pictures of them in which I refused due to the privacy. Although I was against abortion I didn’t know the reason that these ladies where seeking one so out of respect for them I didn’t ask because it was appropriate. Scientific studies show that conception starts at day fourteen of conception. With that being said is it valid to say that abortion is pre-meditated murder? Or is it considered immoral only if it doesn’t endanger the mother’s life. As I asked Amanda these questions she stayed calm but I knew she was furious at the thought that second guessed her considering the circumstances behind it. Amanda finally replied â€Å" Listen these are innocent lives and I don’t care what reason you have a abortion It’s wrong and it’s damn murder† This interview took place December 2000, when I left I gave Amanda my cell and email address so that she could keep in touch and keep me posted on how successful her mission was coming along. Surprisingly two years later to my amazement Amanda had emailed me citing a urgent meeting and needing to speak with me about the mission, she even offered to make the three hour drive to meet up with me and assured me that what she had to say would be life changing. Of course I agreed but I was dumbfounded, I was thinking maybe she acquired my help on the mission, so we agreed to meet the following day at a local Star Bucks cafà ©. I sat patiently drinking my freshly brewed coffee when Amanda pulled up in her freshly was Honda Accord looking nothing less than fabulous. I greeted her with a hug and a smile, but something wasn’t right, her demeanor for some odd reason was different and I was anxious to hear the news she had for me. I ordered her a cup of coffee and we began to catch up where we left off in Florida. Before I could ask about the mission Amanda told me that she was no longer against abortion. I stood up in astonishment as she told me to have a seat I was amazed at what she said next. She began to tell me it was a Thursday night and it was her turn to gather the signs and brochures for the next day‘s rally, she was excited that she had deterred two teens from abortion and was ready to go home and celebrate. As she walked back to her car, (by this time Amanda had started crying and I became real suspicious of what was to come). She had left the most vital part of her story out so she insisted that she start over, earlier that week she had made the acquaintance of a African American man that informed her that God had sent him to her to help out with the mission surprised as she was she advised him to be there at 7:00am to help set-up because the clinic opened up at 8:00 am. The man whom said his name was Charles was there bright and early talking teens out of abortions and doing a marvelous job of even helping adults making decisions. Amanda said she felt like this was what her mission was missing. To Amanda’s shock Charles never came back again until, a week later on the night in question. Amanda said while she was walking back to her car with a handful of signs a familiar face dragged her by her hair into the bushes and proceeded to rape her It Was Charles! Amanda said she cried to God and whoever could hear her for help but as dark as it was no one could hear her. After Charles was done raping Amanda he ran off into the night. Amanda noticed that Charles didn’t have protection on and that she had, semen leaking from her vagina. After contacting police Amanda laid there praying that she wouldn’t get pregnant and that her new husband of four months wouldn’t find out. Unfortunately Amanda said her prayer went unanswered and weeks later she found out that she was pregnant, she insisted that her only option to saving her marriage was to take a trip to Columbus, GA and have an abortion. Amanda insisted that the decision was based mainly to save her marriage and to keep her family from disowning her for having an interracial baby. Amanda says that while having an abortion was the hardest thing that she has ever done, it literally saved her life. She admits that without the abortion that she would have committed suicide than to live the existence of what was growing inside of her. In conclusion Amanda states that although she still feels abortions are wrong, women should have the option of making the decision themselves privately rather deal with rallies like that of Amanda took part in publically. On the way out the door Amanda said something to me that I will never forget â€Å" The best prayers are unanswered ones† Amanda hoped that her story would change my mind on how I felt about abortions and realize that you cant make a generalization about another individuals decisions until you have experienced it firsthand yourself. The Roe vs. Wade case is known to date as the most legendary abortion case in the world cases like this made it possible for individuals in situations like Amanda’s and those with other circumstances to make decisions for themselves without the governments say so . According to Alters (2010) â€Å"Thirty Year’s later congress has passed the Partial birth abortion ban act of 2003, president bush signed it into law, becoming the first president to ever place a federal ban on abortion (p.133 para 2). Although the Roe vs. Wade case wasn’t established until two years after Jane Doe had her baby, it was the landmark case known to day in all high school and college text books and around the country. The more that Americans understand this case the more they regard it as illegitimate. While people have realized the act of abortion on certain grounds should be legal. In some cases you will find individuals that feel like Amanda felt and feel as though abortion is wrong on all grounds. According to Morgentaler (2001) â€Å"Abortion is an act that corrupts national morality and harms women by encouraging irresponsible and predatory male behavior. More importantly a woman’s right to an abortion ignores the rights of the unborn child- and individual should be legally protected (p 321). While both the prolife and pro choice side has equal substantial debates from listening to Amanda’s situation I am now for abortion although I feel that granted the circumstances unless rape, or endangerment to the mother there are enough contraceptives and knowledge circulating that you should know how to refrain from getting pregnant.

Security Features Of Network Hardware Devices Computer Science Essay

Security Features Of Network Hardware Devices Computer Science Essay Describe the security features of network hardware devices. All network hardware devices need to have security functions which would prevent unauthorised access to systems and data and helps stop viruses malicious software from accessing the network. Network hardware devices include: Workstations Modems Routers Wireless Routers/WEP (Wireless Access points) Each network hardware device comes with its own security features. Workstation Workstations rely greatly on software to protect them from network threats. Anti-virus software programs help keep workstations safe and a software firewall is deployed to keep ports closed even if a program tries to open them. Keeping ports from being opened is like keeping a door closed; nothing can go in or out. This reduces the threat from unauthorised access. Routers To access the security settings of a router, a username and password is needed. If this is not configured anyone who gains access will be able to administer the network as if it was owned by them. This is set buy the administrator or the ISP. Wireless Routers/WAP (Wireless Access point) Wireless routers are more venerable to unauthorised access. This is because the LAN (Local Area Network) does not need to be accessed physically. If the wireless functions of a router are not configured properly, the network can be accessed and configured in administrative mode by anyone. This is a serious security risk. The wireless access can be controlled by configuring an encrypted password, setting a SSID (Service Set identifier) and choosing whether it is visible or not. If it is not visible, people will not be able to search for the access point; they will have to know the SSID before hand. For password encryption WEP and WPA can be used. WPA is more secure than WEP. Doing this stops unauthorised users from accessing the network. M2 Configure a networked device or specialist software to improve the security of the network. I have been asked to implement security to the plan below. This is the network security set-up of a bank. I have been given the task of creating a detailed diagram coupled with a full write-up including any evidence of how the network security has been improved. I will analyse the potential risks of each asset in this network to find out what types of threats the business may face and what can be done to defend or prevent these threats. Mainframe with customer accounts Customers are able to log directly onto the extranet using their personal details. This means that they are essentially giving away their personal, confidential information. Although an extranet is a private network it uses the internet for its external access feature. When sending information across the internet without the right protection, information could be intercepted and taken for later use. Information can even be altered at the time of sending for example a hacker might change the address that a customer wants to send money to in order to commit fraud. This is called the man-in-the-middle attack. If the website does not use encryption, people may start attempting to target the sites vulnerabilities. Depending on how popular the service is the likelihood of an attack can vary. The can be easily prevented by using a secure HTTPS connection on the website when dealing with personal and private information. This will also prevent the man-in-the-middle attack as time-stamps are used. This means if information transfer has been delayed, it may be altered so it is ignored. The network set-up can be made more secure by adding a dedicated firewall in between the extranet and the external customers. Although a firewall has already been installed, alternative routes can be taken to avoid the firewall. An example of when this will happen is when the connection is cut between the firewall and extranet, an alternative route may be taken when accessing customer details. Internal Bank Systems and All other bank data Because there is not firewall installed between the internet and extranet, malware and/or spyware may make it through the network, through the Internal Bank Systems and into the server that holds all the other bank data. This data can range from customer accounts to the banks future strategies and projects. This makes the bank venerable to hackers and even competitors as this information can be used for fraud and blackmail or it can be taken secretly by another bank to give the competitor an extra edge in the market. If the internal bank systems are taken over externally, money transferred illegally and records deleted, this would cause a huge problem for the banks as well as all of its customers and employees. Although it is not likely that other banks will hire hackers to attack the network, it is common for hackers to try to find information or ruin a banks system. This is popular and is also often seen in films. This can be prevented by installing anti-malware/spyware software on the server and installing a dedicated, properly configured firewall between the extranet and internet. External Access via Customers Advice can be given to customers to prevent Phishing and other threats. If the customer is knowledgeable in this area they will notice that it is a risk. This can be stopped by informing the customers that they should only go directly to the site before logging in and not to follow email based links. Firewall Its all good having lots of firewalls installed on the network blocking every possible entrance but if they are not configured correctly they may let in experienced hackers. In some cases the user cannot access the internet with a program they use often and so they open a bunch of ports on the firewall so they can access the internet. This is unprofessional and doing this greatly increases the risk of unauthorised access the network. A network administrator should be contacted in this type of situation to open the port needed and minimised network traffic. If unnecessary ports are open the bank will be extremely venerable to a Distributed Denial of Service Attack (DDoS). This type of attack in often aimed towards commercial websites that sell/provide goods and/or services. This attack involves a computer sending a virus to a large number of other computers. The virus will have a trigger. When this trigger is set off (by time or by another computer,) all of the computers infected will flood the victim server(s) with network traffic in order to shut down the server and their service. Here is a diagram that shows how this process takes place. If the server was turned off for even 5-10 minutes a vast amount of customers would complain. This bank may be targeted because if it is popular and well known. This type of attack can also be prevented by using a dedicated firewall that examines network ports to determine whether it is from a reliable or safe source. If it is a malicious packet it is dropped immediately. After receiving a packet it will send in on to the main server only if the packet is safe. Wireless Access point with WEP Wireless routers are more venerable to unauthorised access. This is because the LAN (Local Area Network) does not need to be accessed physically. This is done by using an encryption algorithm called Wired Equivalent Privacy (WEP). As this security measure has become used more, it has been examined by hackers and now had been cracked. For this reason the newer, more secure security method should be used; Wi-Fi Protected Access (WPA/WPA2) If the wireless functions of a router are not configured properly, the network can be accessed and even configured in administrative mode by anyone. This is a serious security risk. The administrator needs to set an admin password and username in order to prevent this. I have produced an improved network diagram using the countermeasures mentioned above. This new network had improved the network security in every aspect above. I have done this by configuring all devices, installing security software on relevant devices and installing two extra firewalls. M3 Explain the similarities and differences between securing a wireless and wired network system. Wired and wireless networks are very similar in a logical diagram but physically can be very different. Wireless networks can go further than a wire, for example they can go through walls and building floors. Because of this wireless and wired network security is very different is some ways. Physical security Securing a traditional wired network, physical aspects of the network have to be looked at. For example servers have to be located in secure rooms with locked doors and wires have to be protected using wire covers. Below are examples of the kind of products that professional networks will have installed. Wire networks also need physical security but they can still be accessed wirelessly, because of this a password has to be used to restrict unauthorised access. This can be implemented using Wired Equivalent Privacy (WEP) or the more secure Wi-Fi Protected Access (WPA/WPA2). The network SSID (Service Set identifier) can be configured to an unsearchable setting. This prevents people even knowing that the wireless network exists. The SSID would have to be known in order to connect to the network in this case. Speed One of the main disadvantages to wireless networking is the reduced speed. Wireless Ethernet is either 11Mbps (802.11b) or 54Mbps (802.11a) or 160 Mbps (802.11n) whereas Wired Ethernet is can be from 100Mbps to 1Gbps (1000Mbps) or more! Performance Although the speed of wireless has been greatly increased due to the introduction of 802.11n, it still cannot keep up with the demand for bandwidth in networks today. If multiple people are gaming over the internet, sharing/downloading files and using bandwidth the network may be overloaded. With wired Ethernet 1Gbps can handle the large bandwidth demand and provide a good service to all users on the same network. Connection Both wired networks and wireless networks can communicate across a peer-to-peer network. This can be used to store and share data, communicate privately or transfer files. Although with a wireless connection files over 100MB problems have been said to occur. Client servers are used to centrally store client data and programs on a server giving them access from multiple locations. This is not possible over a wireless connection as a high performance and high bandwidth is needed. Protocols For communication wired and wireless systems have to use different protocols. Both use standard protocols such as HTTP, UDP and TCP. But for wireless connections encryption has to be used. This is because anyone can interrupt a wireless signal without being noticed.

Fear of Fear Essays -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Clinical trials have demonstrated the efficacy of cognitive-behavioral treatment (CBT) for panic disorder but the mechanism responsible for the improvement are lacking. The reduction of fear of fear (FOF), or the tendency to respond fearfully to benign bodily sensations, is believed to underlie the improvement resulting from CBT. Research has provided evidence consistent with the FOF hypothesis. Descriptive studies consistently show that panic disorder patients score significantly higher on self-report measures tapping fear of bodily sensations. Those who score high on measures tapping FOF display heightened emotional responding to challenge compared with those who score low on these same FOF measures (M. Brown, Smits, Powers, & Telch, 2003; Eke & McNally, 1996; Holloway & McNally, 1987; McNally & Eke, 1996; Rapee & Medoro, 1994; Telch et al., 2003). Findings from several prospective studies suggest that people score big on the Anxiety Sensititivity Index (ASI) a re at greater risk for developing occurring panic attacks (Schmidt, Lerew, & Jackson, 1997;p Shmidt, Lerew, & Joiner, 1998).   Ã‚  Ã‚  Ã‚  Ã‚  Specific procedural components contained in contemporary CBT manuals for panic disorder include education about the nature and physiology of panic and anxiety, breathing retraining designed to assist patients in learning to control hyperventilation, cognitive restructuring aimed at teaching patients to identify and correct faulty threat perceptions that contribute to their panic and anxiety, interoceptive exposure aimed at reducing patents’ fear of harmless bodily sensations associated with physiological activation, and fading of maladaptive defensive behaviors such as avoidance of external situations (Barlow, Craske, Cerny, & Klosko, 1989; Clark et al., 1994; Telch et al., 199).   Ã‚  Ã‚  Ã‚  Ã‚  On the basis of contemporary psychological theories of panic disorder, several findings implicate change in FOF as a mediator of treatment outcome. CBT results in significant reductions on measures broadly tapping FOF (Bouchard et al., 1996; Clark et al., 1997, Poulton & Andrews, 1996). Modifying patients; catastrophic misinterpretations of bodily sensations result in significant reductions in panic (Taylor, 2000). A clinical trial comparing cognitive therapy with guided master... ... to 5 being extremely frightened Likert-type scale. The total score is computed by averaging the responses to the 17 items.   Ã‚  Ã‚  Ã‚  Ã‚  The hypothesis that the effects of CBT would be mediated by changes in FOF was tested in accordance with the analytic steps outlined by Baron and Kenny (1986). Step 1 is testing the effects of treatment on the proposed mediator by performing an ANOVA with treatment group (CBT vs. waitlist) as the grouping factor and FOF score as the dependent variable. Step 2 is testing for the presence of a treatment effect by performing the grouping factor and residualized change scores of the four major clinical status measures as the dependent variables. Step 3 is the relationship between the proposed mediator and the four major clinical status measures was examined. This step was tested by performing a series of analyses of covariance with treatment group (CBT vs. waitlist) as the grouping factor, residualized change scores of clinical status measures as the dependent variables, and the FOF score as the covariate. The final step is tested by comparing the effect of treatment in the third step with the effect of treatment in the second step.

Essay --

The wedding Industry in the United States is massive, with an expenditure of over 80 billion dollars in the 2 million plus wedding ceremonies that take place across the nation annually. Some of the amount is spent on one-off payments like location, dà ©cor and costumes, but a large portion is directed towards increasing the wealth of wedding planners. While the wedding planner salary is considerable, the job demands grit and determination, since these professionals have to learn to cope with the wild expectations of people who want them to deliver the greatest day of their life. The work pays off, but what most people don’t know is that a top wedding planner salary in NYC can reach well over $120,000 per year. Considering that most people hope to be married only once, they are willing to spend as much as it takes to ensure that they realize their dream wedding. This translates to a high demand for wedding planners, which gives them the luxury to quote their own price. Wedding Planner Job description salary A wedding planner job description requires tact, creativity, organizational skills and communications skills, which enable them to inspire, support and advice the couple while planning for a seamless series of events that culminate in an extraordinary day for both family and friends. So, what factors affect the wedding planner salary range? 1. Experience in the wedding industry According to the United States Bureau of Labor Statistics (BLS), the average wedding planner salary is about $50,000 per annum, though the figure tends to increase with experience in the industry. For instance, wedding planners or professional event planners that have been in the wedding industry for more than five years have obvious... ...the coordinator will make more money. Boston wedding planners are claimed to make the highest salaries, usually in excess of $100,000. 6. Size of the business Another factor that influences wedding planner earnings is the size of the business. Your ability to comprehend the economic aspects and save money on expenses, budgeting and accounting will increase your demand and earnings. If there are multiple events on a weekend and you can only cater for one, then it means that your earning potential is inhibited. Top earners supplement their income by keeping a large inventory of wedding merchandize to hire to their clients. The type of services that you offer, between full-service planning and design and partial services, impacts your earnings. For a higher wedding planner salary package, strive to grow your business and provide all inclusive planning services.